Bunge is an American agribusiness and food company that connects farmers to consumers to deliver essential food, feed, and fuel to the world. This project involves designing their annual corporate sustainability report website.
Bunge
WEBSTIE DESIGN
ACE Sustainability
“ACE” stands for Act, Conserve, and Engage, the three core themes for Bunge’s annual report this year.
"Act" embodies the company’s proactive culture, emphasizing a forward-thinking approach to drive progress. "Conserve" reflects the company’s commitment to sustainable practices and a responsible attitude toward food and agricultural resources. "Engage" highlights the internal value of encouraging employees to actively connect with and engage customers, fostering stronger relationships.
Based on the “ACE” sustainability framework, I developed a set of brand and design principles to guide the design process. These principles are rooted in Bunge’s core values and brand attributes, which were defined during the kick-off workshop.
DESIGN
LANGUAGE
DESIGN PRINCIPLES
BRAND ATTRIBUTES
CORE
VALUES
Integrity Teamwork Citizenship Entrepreneurship
Openness & Trust
Matter of Fact Truly Global Team Heritage Passionate Dependable
Authentic
Real
Natural
Bright
Honest
Open
Reliable
Approachable
Social
Simple language Speaks to everyone
“At-a-glance” information
Well-structured experiences
Authentic and inspiring brand expression
Useful and delightful for employees and new users
Inspiring storytelling through a variety of rich media Content balanced between dynamic and evergreen
Quickly navigate between high-level and granular content
Shows Bunge’s scale
Brand & Design Princepal
Sitemap
The original sitemap was more linear and granular, but I restructured it by grouping each section under a theme, guided by the brand and design principles. This new navigation hierarchy is cleaner and more intuitive, effectively conveying the brand message in a more straightforward way.
Page Typology
These wireframes illustrate how content should be organized on the page. The homepage will feature high-level content, providing an overview. The browse page will highlight the main engagement categories. The subject page will serve as a collection, displaying thumbnails of articles, events, and news. Finally, the detail page will contain more granular, in-depth content.
AB Testing
A/B testing results show that Design B is more user-friendly:
- The breadcrumb navigation simplifies user movement through the site.
- The title on the left clearly indicates the current page.
- The relatively tight spacing between the title and paragraph helps save valuable webpage real estate.
Food security is one of the most pressing issues of our time, affecting billions of people globally. It is not just a matter of availability but encompasses access, utilization, and stability of food supplies. In a world of abundant food production, millions still go hungry, and millions more suffer from poor nutrition. Food security, therefore, has implications not just for individual well-being, but also for economic stability, social justice, and national security.
The consequences of food insecurity are far-reaching and multifaceted. Malnutrition, which is often a result of insufficient access to nutritious food, is one of the most immediate effects of food insecurity.
In addition to physical health issues, food insecurity also has profound social and economic consequences. Hunger and malnutrition can lead to increased healthcare costs, lower productivity, and hinder economic development. In countries where food insecurity is widespread, it often leads to social unrest, migration, and conflict.
One of the primary functions of food packaging is to protect food from external elements such as moisture, light, air, and bacteria, all of which can spoil the product. Packaging helps extend the shelf life of products by creating a barrier between the food and the environment, slowing down processes like oxidation, contamination, and degradation.
For example, vacuum-sealed packaging helps preserve freshness and prevents contamination, while modified atmosphere packaging (MAP) adjusts the levels of oxygen, carbon dioxide, and nitrogen around the food to extend its freshness.
Packaging serves as the platform for food labeling, which provides consumers with essential information about the product, such as ingredients, nutritional facts, expiry dates, and allergens. Regulatory bodies, such as the Food and Drug Administration (FDA) in the U.S. or the European Food Safety Authority (EFSA) in Europe, have strict guidelines regarding food labeling to ensure transparency and consumer protection.