top of page

 

I'm a product designer based in New York

Hi, I’m a senior product designer with over 10 years of experience shaping innovative digital experiences.

 

I’m currently working at the world’s largest media company, where I collaborate with cross-functional teams to deliver products that engage users globally. My work has been integral in streamlining design processes, enhancing user experiences, and driving the success of key business initiatives.

Before my role in the media industry, I thrived in a fast-paced design agency environment, where I successfully managed multiple projects, delivering on time and maintaining high creative standards. It was in this challenging setting that I learned the art of balancing speed with design excellence—skills that I continue to leverage in every project I tackle.

My design journey began in art high school, which set me on the path to China’s top art academy, major in Communication Design. There, I graduated with top honors, earning the prestigious first-class scholarship every year, and was named an Outstanding Graduate.

 

I continued my studies at Pratt Institute in New York, one of the top art schools globally, where I earned my Master's degree in the same major. This experience refined my technical design skills and thinking, also broadened my perspective on global design trends and user-centered solutions.

Outside of work, in addition to indulging in photography and traveling like many other designers, I founded New York's first Outdoor Painting Organization, where I share the joy of painting with the public. I also assist students in preparing their portfolios for applications to top design schools worldwide, boasting an outstanding 100% acceptance rate. All of these post-work endeavors are deeply rooted in art, as I strive to leverage my professional skills to inspire and support others.

UI/UX

PRODUCT DESIGN

EDITORIAL

WEB DESIGN

Education

Pratt Institute

2007-2011

Experience

Choreograph, WPP
2017 - Present

  • Led product design and iterative development across multiple distinct platforms, ensuring a seamless and scalable user experience.
     

  • Spearheaded continuous product iteration through user feedback, A/B testing, and data-driven insights, leading to measurable improvements in engagement and usability.

     

  • Developed and maintained a unified design system, streamlining workflows and ensuring consistency across multiple platforms.

     

  • Managed multi-platform UX strategy, optimizing navigation, interaction, and accessibility for diverse user bases.

     

  • Partnered with engineers, data scientists, and product managers to align design strategy with business objectives and technical feasibility.

Addison Design
2015 - 2017

  • Led the design and execution of high-impact digital and print solutions, including annual reports, corporate branding, and digital communications.
     

  • Contributed to industry-leading benchmarks in annual report design, delivering award-winning visual solutions that set standards in the field.

     

  • Designed for Fortune 500 clients, including Whitewave, Morton Salt, and Verizon, enhancing corporate storytelling and market influence.

     

  • Translated complex brand narratives into engaging, visually compelling reports, strengthening brand perception and stakeholder engagement.

2011-2013

China Academy of Art

Communication Design (Digital), MS

Communication Design, BFA

bottom of page